Qualitative Market Research
Issue(s) available: 109 – From Volume: 1 Issue: 1, to Volume: 27 Issue: 3
Strapline:
An International JournalVolume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Money you could touch: cash and psychological ownership
Jashim Khan, Russell BelkDespite evidence that cashless payment modes influence spending behavior, researchers have yet to explain the underlying mechanism. Cash serves as a store of value, and…
Ways to relieve anxiety: Chinese consumers’ perceptions of paid digital knowledge products
Jie Jin, Huan ChenThis study aims to explore why Chinese consumers pay for digital content products by investigating the experiences of Chinese consumers living in first-tier and second-tier cities…
Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses
Elif Idemen, A. Banu ElmadagThis paper aims to explore consumer perceptions of product design awards (PDAs) and their impact on consumer product evaluation and attitude formation about the award-winning…
Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
Dr Dongmei Zha, Pantea Foroudi, Reza MarviThis paper aims to introduce the experience-dominant (Ex-D) logic model, which synthesizes the creation, perceptions and outcomes of Ex-D logic. It is designed to offer valuable…
Ideological capacities in consumer communities: an exploration of the “presenteers” tribe
İrem Taştan, Zeynep Ozdamar ErtekinThis study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers’ collective experience, to enhance our understanding of consumer…
Consumer embarrassment in an emerging market retail context: a qualitative investigation
Vaishali Sangwan, Moutusy MaityEmerging economies are dominated by an unorganized retail landscape, with complex sociocultural norms dictating the behavior of retailers and customers. The purpose of this paper…
Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability
Mandeep Kaur, Maria Palazzo, Pantea ForoudiCircular supply chain management (CSCM) is considered a promising solution to attain sustainability in the current industrial system. Despite the exigency of this approach, its…
Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans
Julie Napoli, Robyn OuschanThis study aims to examine how veganism is “seen” by young adult non-vegan consumers and how prevailing attitudes reinforce or challenge stigmas around veganism.
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood